Tama Takahashi
 
November 18, 2012 | MIscellaneous Wine Fun! , Touring & Tasting Magazine, Wine Country Travel | Tama Takahashi

Wine Tourism Conference 2012 Review

Touring & Tasting sponsors Wine Tourism ConferenceTwo decades ago, there were less than 2,000 wineries in the United States, now there are nearly 8,000, with wineries in every state of the nation. Representatives from 19 states, plus 2 provinces in Canada, came to the Wine Tourism Conference sponsored by Touring & Tasting and hosted at the Flamingo Hotel in Santa Rosa last week. A great deal of terrific wine was tasted, a mountain of business cards exchanged, and a cornucopia of ideas shared in the seminars, panel discussions and break out sessions on how to promote wine tourism through networking, social media, advertising and partnerships with government and private enterprise.

Paso Robles wine at Wine Tourism ConferenceWine country tourism is big business. An estimated 17 million people will visit wineries in 2012, contributing to a chunk of the $852 billion spent overall this year on domestic travel. Overall, the wine industry contributes $162 billion to the US economy and has revitalized many rural areas. In the 1980s, Paso Robles was a pastoral ranching and farming community of less than 10,000. Today it is an international destination with first-class wineries, accommodations and restaurants. Their tongue-in-cheek promotional video has gone viral on YouTube, exemplifying the reach of new media. As David Bowman, VP of Marketing for JUSTIN Winery said, "we take a very irreverent approach" in marketing and in winemaking, with tremendous diversity of varietals and techniques embraced in this AVA, the second largest in California after the Central Coast AVA.

Wine Tourism Conference 2012Todd Davidson, CEO of the Oregon Tourism Commission and one of the panel speakers, noted that "the wine and film businesses are the 'dynamic duo' of Oregon's economic recovery" with 8,000 new wine jobs added in the state last year. His remarks on the growth of wine biz was echoed by other panelists including Steve Warner, President and CEO of the Washington State Wine Commission, who said that his state is in the midst of "explosive growth". He credits Washington State's success on the ideal terroir of eastern Washington where 99% of the vines are on their own rootstock, not having had problems with phylloxera due to the sandy, dry soil. Sparse precipitation minimizes pest and disease issues, but since the fourth largest river by volume flows through eastern Washington, growers can irrigate precisely. However, in regards to wine tourism, they are challenged by their distance from major urban centers. Their marketing effort is multi-pronged and includes partnerships with private enterprises. For example, private enterprises help facilitate wine country travel by allowing travelers to rent a car one-way without the usual additional fee, so they can drive one way and fly out the return affordably.

Virginia Wine Commission at Wine Tourism ConferenceVirginia is in an enviable location for wine tourism, being just a two hour drive from Washington DC and within a day's drive of 2/3 of the entire population of the United States. Virginia wineries are also enviable for the support their state legislature and their governor provides. A percentage of wineries' excise taxes fund the Marketing Office ($1.35 million in 2010) and tax credits are offered for winery startups. Annette Boyd, Director of the Virginia Wine Board Marketing Office, outlined some of the many ways they are promoting their wine country, noting that the traditional stalwart of a current driving map with a comprehensive list of wineries remains the workhorse of their promotion.

Morgen McLaughlin, CEO of Finger Lakes Wine Country New York, stressed the need for a media rich website, among other important factors in marketing wine country. Their website brings together the ideas she and other panelists highlighted: social media links, videos, informative content, partnership between wineries, accommodations, restaurants, transportation, events and a convenient trip planner that can be accessed via computer or mobile phone.

Traci Ward, Director of Marketing for Visit California presented promotional videos and outlined the myriad ways that travel marketing organizations can help wine country businesses promote tourism to their area. One of the points brought up by various panelists was how much organizations and state and federal agencies can assist businesses in marketing their wine region.

Touring & Tasting at the Wine Tourism ConferenceTouring & Tasting sponsored the Regional Wine Reception on Wednesday, with representatives from 40 winery regions pouring their wines--including up and coming regions like Idaho and Colorado. The Wine Tourism Conference was organized by Zephyr Adventures with the support of an advisory board which included Sonoma County Tourism. Touring & Tasting's Dan Fox was praised opening day by the moderator, saying "There was nobody who worked as hard as Dan Fox of Touring & Tasting on making this year's Wine Tourism Conference a success". Kudos to all for an excellent conference, providing a wealth of information on specific marketing strategies and innovative ideas on public relations.  Portland, Oregon will be the host of the 2013 Wine Tourism Conference, scheduled for November 14-15, 2013.

Comments

be a bingo's Gravatar
 
be a bingo
@ Jul 15, 2013 at 10:33 PM
Thanks so much with this fantastic new web site. I’m very fired up to show it to anyone. It makes me so satisfied your vast understanding and wisdom have a new channel for trying into the world.

bestautos-insurance's Gravatar
 
bestautos-insurance
@ Aug 4, 2013 at 4:25 PM
Highly descriptive post, I enjoyed that bit. Will there be a part 2?

http://beautyandfashionideas.blogspot.com/'s Gravatar
 
http://beautyandfashionideas.blogspot.com/
@ Aug 17, 2013 at 6:25 PM
It doesn't matter if you are skinny and tall, short, or if you are a plus sized woman - you can look incredibly beautiful and really turn some heads, if you simply had a few tools and tips to work with!

catering services's Gravatar
 
catering services
@ Aug 20, 2013 at 12:12 AM
Add a second comfortable chair, along with a good reading light, to the room. It's relaxing to get up from your desk chair occasionally and do some of your reading in a different chair. Thanks a lot.

chaussures christian louboutin's Gravatar
 
chaussures christian louboutin
@ Sep 5, 2013 at 2:03 AM
chaussures christian louboutin

thesis editing's Gravatar
 
thesis editing
@ Sep 15, 2013 at 1:08 AM
Useful data. I'm really very happy to browse this kind of terminology and wording. Cheers with regard to offering persons this kind of simple data. Great walk-through. I like this kind of distribute.

microsoft scholarship's Gravatar
 
microsoft scholarship
@ Sep 22, 2013 at 12:18 PM
i can't think muffins and poppy seeds without thinking seinfeld. you totally should make these in muffin top form!!!

ria's Gravatar
 
ria
@ Oct 3, 2013 at 10:33 PM
http://www.rirocks.com thanks for sharing it is very nice post.

JackWitson's Gravatar
 
JackWitson
@ Oct 3, 2013 at 10:34 PM
This is nice post which I was awaiting for such an article and I have gained some useful information from this site. Thanks for sharing this information. http://www.busonlineticket.com

gas boiler repair's Gravatar
 
gas boiler repair
@ Oct 20, 2013 at 8:24 AM
The post of this blog is really very informative, i really liked it a lot.

This website's Gravatar
 
This website
@ Oct 20, 2013 at 10:20 PM
Your writing ability is much enhanced. You may visit our custom thesis review forum to know more about thesis writings. I am sure you will get something noticeable for you.

This website

klebe bh's Gravatar
 
klebe bh
@ Oct 27, 2013 at 9:11 PM
Couldn't be written any better. Reading this post reminds me of my old room mate! He always kept talking about this. I will forward this article to him. Pretty sure he will have a good read. Thanks for sharing! klebe bh

resort for sale in Mae Rim thailand's Gravatar
 
resort for sale in Mae Rim thailand
@ Nov 5, 2013 at 6:01 AM
Thank you for sharing such great information with us. I really appreciate everything that you’ve done

Car Rentals's Gravatar
 
Car Rentals
@ Nov 7, 2013 at 11:57 PM
Some businesses will upgrade the individuals Car Rental with regard to no extra fee when they have run sold-out of the kind of car how the person asked for, but others may not really offer this particular service or even courtesy. Visit to get more Car Rentals

Cruising's Gravatar
 
Cruising
@ Nov 7, 2013 at 11:57 PM
Condition rooms possess verandas, are spacious in addition to offer laid-back comfort and ease. The Cruising r includes a retractable drinking water sports system hence people have easier option of the drinking water for floating around, scuba diving along with other activities. The Cruising boats visit personal beaches as well as small islands and much more traditional plug-ins of phone. For more information Cruising

Destination Tips's Gravatar
 
Destination Tips
@ Nov 7, 2013 at 11:58 PM
Scotland does not have a monopoly upon great whisky. In the Glenora Motel and Distillery, the actual Scotch-style spirits tastes fantastic, and you are able to personalize the bottle of your after the actual tour. Take a moment to visit the on-site eating location with regard to excellent meals, a taste from the distillery’s Glen Breton Uncommon, and a few fun mess music. After that, head back for any restful evening at among six chalets or even the Motel itself. Contact us http://www.weekendtripsplan.com/destination-tips/ Contact us Destination Tips

Golf Travel and Resorts's Gravatar
 
Golf Travel and Resorts
@ Nov 7, 2013 at 11:59 PM
At Oahu Golfing Courses as well as Sports you will discover far a lot more than balmy sea breezes and sunlight. Many of those Oahu-based programs are appropriately planned professional golf programs; these range from the Arnold Palmer as well as George Fazio programs at Turtle These types of Resort. Contact to get more http://www.weekendtripsplan.com/golf-travel-and-resorts/ Contact to get more Golf Travel and Resorts

Add A Blog Comment
E-Mail me when someone comments on this post

Leave this field blank:
Blog Search
Recent Posts
Blog Categories
Blog Archives
Our Writers

Planning a Trip to Wine Country?

Planning a Trip to Wine Country?

Contact our FREE concierge service!