Touring & Tasting's Summer/Fall 2013 Marketing Program
It all starts with a story – your story. The story of your wine: the people who transform the grapes, the label on the bottle, the faces who cheerfully greet patrons at the tasting room.
There is power in your story and it is the foundation of your brand. A visitor may sample your wine once, but it is the relationship with your brand that brings them back and creates a customer for life. Making that personal connection through the telling of your story, by putting real people and faces behind your brand, and by authentic personal service and attention are the most highly effective ways to build and retain customer loyalty. Simply put, your unique message delivered to the right audience will bring the customers you want.