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FOR RELEASE JANUARY 24, 2011
Lisa Walker
800.850.4370 ext. 103
lisa@touringandtasting.com
touringandtasting.com

Touring & Tasting Releases iPad/Smartphone Edition

Touring & Tasting Marketing and Media, LLC continues to expand and diversify. The company has recently partnered with Zinio (zinio.com), the world’s largest, most influential online newsstand, to create a multi-platform digital version of each issue of Touring & Tasting magazine. With its many products and services, Touring & Tasting Marketing and Media is adding another dimension to the way wine lovers get new information.

“We’ve entered into this partnership to put our award-winning magazine in the hands of a much broader audience, particularly the more digitally reliant millennial market.” Managing Director Dan Fox explains. “Zinio.com delivers a fantastic, iPad/Smartphone/online product and they enjoy a million visitors worldwide—per month. We’re now reaching an estimated 1.3 million readers per issue through our print editions, and now, the through these digital versions. We think this is an integral addition to our overall marketing program, which, amongst other tools, includes our magazine, e-newsletters, social media, and multiple wine clubs.”

Fox adds that this new partnership securely delivers Touring & Tasting magazine to millions of laptops, desktops, tablets, smart phones, and other mobile devices around the world. By dramatically expanding electronic readership, Touring & Tasting’s clients, at no additional cost right now, will now reach significantly more enthusiasts of wine, wine country and wine and food pairings than ever before.

16 years strong, Touring & Tasting provides wineries, hotels, and wine country businesses with integrated direct-to-consumer sales and marketing services via a variety of online, print, and mobile marketing opportunities. Touring & Tasting’s distribution channels include its semiannual, nationally distributed magazine; diverse wine club; weekly e-newsletter; website and social media networks.

Touring & Tasting magazine and website informs and inspires wine consumers, event planners, travel advisors, and industry executives, with the ultimate objective of increasing sales and exposure at partner wineries, hotels, and businesses in wine country. To learn more about Touring & Tasting Marketing and Media, visit www.touringandtasting.com.